Carolyn Weiss Identity System

Brand Identity, Print Design
Project Overview
Carolyn Weiss is a registered dental hygienist with over 24 years experience in industry. She came to us in need of a brand identity system that included a brochure and business cards targeted at caregivers for seniors to promote her new clinic.
My Contributions
Logo, icon, brochure, business cards, brand identity manual
Carolyn Weiss brochure front & backCarolyn Weiss brochure front & back
In making the logo, my goal was to create a simple, memorable mark that encapsulated Carolyn's initials, a tooth, and a representation of her services being part of a circle of care for seniors. Soft blue colours were also chosen to reflect the cleanliness & professionalism of her services while also being approachable & friendly.

The brochure was created to grab attention, illustrate the importance of good dental hygiene, showcase Carolyn's services, and introduce her to the reader. The business cards were made to be dual purpose as appointment cards.

The brochure shown is a proposed concept that was later modified. The business card and identity system were fully approved.
print pros plus
Graphic Designer,
Digital Print Specialist,
Large Format Assistant,
Marketing Assistant
Jul 2015— Present
Carolyn Weiss horizontal logoCarolyn Weiss stacked logoCarolyn Weiss horizontal logoCarolyn Weiss stacked logoCarolyn Weiss iconCarolyn Weiss iconCarolyn Weiss business card front & backCarolyn Weiss brochure openCarolyn Weiss identity manual coverCarolyn Weiss identity manual openCarolyn Weiss business card front & backCarolyn Weiss brochure openCarolyn Weiss identity manual coverCarolyn Weiss identity manual open