The Almond Branding

The Almond is a vegan creamery whose goal is to provide healthier dessert options for vegans and non-vegans alike, such as dairy-free frozen yogurt made with almond milk. They needed an identity system and home page that showcased their playful, casual nature to young adults who want to take care of themselves but also want to treat themselves every once in a while.

To best showcase the brand to their target audience, I created a hand lettered monoline logotype paired with a playful, inclusive, casual colour palette and almond shapes placed in a care-free manner, as if being tossed on a surface. The home page showcases a large photo of their main product and the almond shapes scattered from it.

The pattern created from the scattered almond shapes has been used as an asset for all other brand collateral, including stationery and pint packaging.

This project was created from a practice brief provided by Briefbox.