Painted Turtle is an art supply shop in Thunder Bay, Ontario. I thought their logo needed an update, considering their old one is quite chunky and detail-heavy.
Doing research on the company, I learned that they're focused on selling supplies to students & professionals while also hosting events for kids. With this in mind, I created a logo design that I think balances the two. The cute turtle and pastel palette gear themselves toward kids, whereas the typeface gears itself to students & professional artists.