Painted Turtle Logo Re-imagining

Painted Turtle Reimagined Logo

Original Logo

Painted Turtle Original Logo

Thumbnail Sketches

Painted Turtle Thumbnail Sketches Painted Turtle Thumbnail Sketches

Painted Turtle is an art supply shop in Thunder Bay, Ontario. I thought their logo needed an update, considering their old one is quite chunky and detail-heavy.

Doing research on the company, I learned that they're focused on selling supplies to students & professionals while also hosting events for kids. With this in mind, I created a logo design that I think balances the two. The cute turtle and pastel palette gear themselves toward kids, whereas the typeface gears itself to students & professional artists.

Tools Used